Rotterdam. Make it Happen.

When it comes to great ideas…

It doesn’t matter who owns them.
or where they came from.

When it comes to great ideas…
what matters is where you take them,
and where they take you.

Great ideas are the product of an open mind.

Of people that spot the opportunity.
before they seek approval.

Of boundless ambition that remains confident
when others are in doubt.

Of dreams and ideals that are fearless
and rise to the challenge.

Great ideas need people that see the world not as it is, but how it can be.

They are the entrepreneurs and the innovators,
the teachers, the talents and the investors,
the partners and the connectors,
the dreamers and the doers.

They are the pioneers that make ideas truly great,
by taking them to the right place.

A place to grow,
full of possibilities.

A city that is alive with energy,
and home to businesses and people alike.

A port that attracts and connects
and acts as a spring board for those who are ready to conquer the world.

What’s your idea?
What opportunity do you see?

Stake your claim
Take the leap…
…and make it great.

Make it happen.

The City of Rotterdam, Port of Rotterdam, Erasmus University and Rotterdam Partners have joined forces. A brand alliance united behind a single slogan: Make it happen.

I’m proud to be a part of the team at Roos & van de Werk and In10 behind this idea and the fact that four major player will use the same pay off for years to come. A unique coalition. Typical for Rotterdam.

The Procter & Gamble One Page Memo: Selling an Idea

One Page Memo - Procter & Gamble - Selling Ideas

One Page Memo - Procter & Gamble - Selling IdeasGreat ideas deserve to get sold. But this doesn’t always happen.

Everyday millions of memo’s get rejected, e-mails and invitations go by unnoticed and sales pitches are cut short before the end. Before a sale is made. Why? Sometimes because a proposal is too lengthy, too detailed or because important questions remain unanswered. Many proposals and presentations lack vital components, they lack punch and clarity. In short they lack persuasion. Sounds familiar?

Things don’t have to be that way. That’s why I’m going to share an all time favorite of mine that will help you overcome these hurdles. Continue reading “The Procter & Gamble One Page Memo: Selling an Idea”