Great ideas deserve to get sold. But this doesn’t always happen.
Everyday millions of memo’s get rejected, e-mails and invitations go by unnoticed and sales pitches are cut short before the end. Before a sale is made. Why? Sometimes because a proposal is too lengthy, too detailed or because important questions remain unanswered. Many proposals and presentations lack vital components, they lack punch and clarity. In short they lack persuasion. Sounds familiar?
Things don’t have to be that way. That’s why i’m going to share an all time favorite of mine that will help you overcome these hurdles. Read More
I took a leap. A big one. After almost a decade I decided to leave bransoncompany, the company I helped build from scratch.
Despite what common sense tells us failure should not be avoided at all costs. Failure should be embraced. Not for failure’s sake, but for the sake of becoming better thinkers, innovators and business leaders.
How do you make innovation work?
Most of us would agree. Innovation is vital to any business or organization for delivering superior value to customers and establishing or maintaining a lead over the competition. How do you build an innovative company? In this article I will cover seven tried and tested rules that address that question. Read More
How do you get the best results from a brainstorm? How do you get participants to be really creative? How do you maximize their creative firepower?
Creative thinking is the act of creating new ideas that are meaningful (have value). I think most of us agree that creative thinking is essential for the continued success of any business or organization. Here are five way that will help you become a better creative thinker. Read More
How do you launch a brand that has already done some very spectacular things? Because of its launch today – and my involvement in it I would like to share a little bit about the Pelliano I’MPERFECT campaign.