Bastiaan (Bas) van de Werk is co-founder of Roos & van de Werk. Being a generalist by nature Bastiaan decided to focus most of his professional attention and work on consulting clients on positioning, branding, innovation and marketing strategy. Bastiaan also has over twelve years of experience as a creative brainstorm facilitator.
Roos & van de Werk is a highly successful marketing and communications consultancy based in Rotterdam, the Netherlands. A team of talented professionals from very diverse backgrounds is serving a very broad range of clients. Roos & van de Werk helps brands and businesses grow. Our activities focus mainly on positioning, branding, identity marketing & communication strategy as well the creation of new business ideas.
This blog is Bastiaan’s effort to share some of his expertise and over twelve years of experience on positioning, business strategy, creativity and innovation.
First and foremost Bastiaan is absolutely passionate about his two adorable kids and his beautiful wife. He likes to travel far and wide and discover exotic parts of the world.
Bastiaan routinely pretends to speak about a handful of foreign languages. He usually learns to say ‘Can I eat this?’ in a language so he can sample as much of the local cuisine as possible. When there is water nearby Bastiaan sometimes jumps in for some scuba diving.
Bastiaan owns more Apple stuff that most of us could care to shake a stick at and his tiny kitchen sports about seven nine different kinds of olive oil. Bastiaan drives a not-so-fancy tiny car.
At home he prefers to spend his time with his wife and son and beautiful little daughter or thumb through the occasional book on popular science, marketing, art, history or deadly dinosaurs. Most of the gazillion books he’s got go unread. He also enjoys playing and winning strategic computer games.