How do you launch a brand that has already done some very spectacular things? Because of its launch today – and my involvement in it I would like to share a little bit about the Pelliano I’MPERFECT campaign.
IMPERFECT, I’MPERFECT
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Author Archives: Bastiaan
Creative Thinking: in the Box
“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?
Enter the Multiversity
Why do we think it is a good idea to fill the minds of young people with knowledge that our parents thought useful? Knowledge that we already know is mostly obsolete.
An #iSad Way to Start a Day. RIP Steve Jobs
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.
Sorry to be so dramatic, but it is quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- Steve Jobs
7 Valuable Tips for Creating Brand Names
Cool New Jobs in the Social Economy
Right now entirely new business models and industries are being built around social networks like Twitter and Facebook. The emerging Social Economy is big and booming. And booming economies create new jobs. Here are some examples of cool new jobs or business ideas I imagine might be off the next few years (if they haven’t already.)
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Closing a Chapter?
Borders has gone belly up and e-books are outselling soft cover books at Amazon. Online and e-reading aren’t just denting the brick and mortar book business: they are utterly destroying it.
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