About Bastiaan

Bastiaan van de Werk is a strategy and innovation-consultant and partner at bransoncompany.

Winds of Change

Posted on July 13, 2011 by Bastiaan

“You really have to read this on that trip of yours,” Leendert Bikker handed me the dutch translation of Robert Kaplan’s Monsoon.
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Joe Pine Masterclass

Posted on April 22, 2011 by Bastiaan

I’m very excited about this: Joe Pine is coming to Rotterdam and we’re giving away all seats for this exclusive masterclass for *free*. Read More →

The Seven Year Itch

Posted on March 30, 2011 by Bastiaan

Setting a clear and compelling long term goal will help you align your efforts and energy and ultimately achieve greater long term success. Read More →

Beat the Real Thing?

Posted on March 23, 2011 by Bastiaan

When the violins played their first chords I couldn’t help but feel a sense of awe. This year’s Rotterdam Philharmonic Gala performance (Prokofiev and Debussy) was nothing short of breathtaking.
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Who’s Driving Your Business?

Posted on March 14, 2011 by Bastiaan

Choosing your primary customer may be the most important management decision you ever make.
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What if People Cheat?

Posted on February 14, 2011 by Bastiaan

A few years ago I was working with a major European research institute. In celebration of their 75^th birthday they wanted to raise awareness for research and innovation, their core business. Read More →

Pick the Right Design

Posted on November 23, 2010 by Bastiaan

It’s more than one and a half of a century old.
It’s one of the longest metro systems in the world.
It has one of the highest number of stations.
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