How do you launch a brand that has already done some very spectacular things? Because of its launch today – and my involvement in it I would like to share a little bit about the Pelliano I’MPERFECT campaign.
IMPERFECT, I’MPERFECT
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Category Archives: branding & marketing
Creative Thinking: in the Box
“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?
7 Valuable Tips for Creating Brand Names
Name Hurricane – Part 3
In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate killed brand names. Read More
@Gem_ Reimerswaal
A few weeks ago three dutch twitter hoaxer caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Read More
Name Hurricane – Part 2
In this post I would like share some useful tools, tricks and tips that will help you put together a great Name Hurricane.
