7 Valuable Tips for Creating Brand Names

Posted on August 23, 2011 by Bastiaan

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A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Read More →

Name Hurricane – Part 3

Posted on November 17, 2010 by Bastiaan

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In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate killed brand names. Read More →

Name Hurricane – Part 2

Posted on September 14, 2010 by Bastiaan

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In this post I would like share some useful tools, tricks and tips that will help you put together a great Name Hurricane.

Name Hurricane – Part 1

Posted on September 7, 2010 by Bastiaan

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It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Read More →

Getting Your Brand Just Right

Posted on September 2, 2010 by Bastiaan

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What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer. Read More →

What’s Your Brand Promise?

Posted on August 24, 2010 by Bastiaan

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A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More →