What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Read More
Getting Your Brand Just Right
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Category Archives: branding & marketing
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More
#CarglassZuigt
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More
Seeing is Believing
Clients sometimes ask me to help them come up with a catchy brand name for their product or business. Creating catchy brand names is hard work. Read More
MacSocialism
What’s the first letter of our alphabet that kids learn? Is it the A? Perhaps the first letter of their own name? Both are good guesses. My personal – not very scientific – radar tells me it may be the M. Read More
Message in a Bottle
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
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