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	<title>vandeWerk - The Creative Business Blog</title>
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	<link>http://vandewerk.nl</link>
	<description>Bastiaan van de Werk shares ideas and insights about business strategy, marketing, branding, creative thinking and innovation that help you grow and transform your business or organization.</description>
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		<title>IMPERFECT, I&#8217;MPERFECT</title>
		<link>http://vandewerk.nl/imperfect-imperfect/</link>
		<comments>http://vandewerk.nl/imperfect-imperfect/#comments</comments>
		<pubDate>Fri, 18 May 2012 08:55:55 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[branding & marketing]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2347</guid>
		<description><![CDATA[How do you launch a brand that has already done some very spectacular things? Because of its launch today &#8211; and my involvement in it I would like to share a little bit about the Pelliano I&#8217;MPERFECT campaign. Pelliano is &#8230; <a href="http://vandewerk.nl/imperfect-imperfect/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Creative Thinking: in the Box</title>
		<link>http://vandewerk.nl/creative-thinking-in-the-box/</link>
		<comments>http://vandewerk.nl/creative-thinking-in-the-box/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 15:18:26 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[branding & marketing]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[future trends]]></category>
		<category><![CDATA[one-day-strategy-workshop]]></category>
		<category><![CDATA[creative business ideas]]></category>
		<category><![CDATA[creative workshop]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[thinking]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2303</guid>
		<description><![CDATA[&#8220;Let&#8217;s all try to think a little more out of the box.&#8221; I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the &#8230; <a href="http://vandewerk.nl/creative-thinking-in-the-box/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Enter the Multiversity</title>
		<link>http://vandewerk.nl/multiversity/</link>
		<comments>http://vandewerk.nl/multiversity/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 10:44:29 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[future trends]]></category>
		<category><![CDATA[#DeloitteLOT]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Multiversity]]></category>
		<category><![CDATA[Rotterdam]]></category>
		<category><![CDATA[TEDx]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2264</guid>
		<description><![CDATA[Why do we think it is a good idea to fill the minds of young people with knowledge that our parents thought useful? Knowledge that we already know is mostly obsolete. Right now we are training college students for jobs &#8230; <a href="http://vandewerk.nl/multiversity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>An #iSad Way to Start a Day. RIP Steve Jobs</title>
		<link>http://vandewerk.nl/isad-steve-jobs/</link>
		<comments>http://vandewerk.nl/isad-steve-jobs/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 07:49:17 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[business innovation]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[#iSad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Steve]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2247</guid>
		<description><![CDATA[No one wants to die. Even people who want to go to heaven don&#8217;t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it &#8230; <a href="http://vandewerk.nl/isad-steve-jobs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Valuable Tips for Creating Brand Names</title>
		<link>http://vandewerk.nl/tips-brand-names/</link>
		<comments>http://vandewerk.nl/tips-brand-names/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 13:36:23 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[branding & marketing]]></category>
		<category><![CDATA[aafje]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[equipe zorgbedrijven]]></category>
		<category><![CDATA[jetske ultee]]></category>
		<category><![CDATA[p1 parking]]></category>
		<category><![CDATA[selexyz]]></category>
		<category><![CDATA[uncover skincare]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2189</guid>
		<description><![CDATA[Bastiaan van de Werk (bransoncompany) shares seven valuable lessons from seven real live cases developing brand names. <a href="http://vandewerk.nl/tips-brand-names/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Cool New Jobs in the Social Economy</title>
		<link>http://vandewerk.nl/jobs-social-economy/</link>
		<comments>http://vandewerk.nl/jobs-social-economy/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 10:33:17 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[business innovation]]></category>
		<category><![CDATA[future trends]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[new jobs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=2135</guid>
		<description><![CDATA[Right now entirely new business models and industries are being built around social networks like Twitter and Facebook. The emerging Social Economy is big and booming. And booming economies create new jobs. Here are some examples of cool new jobs or business ideas I &#8230; <a href="http://vandewerk.nl/jobs-social-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Closing a Chapter?</title>
		<link>http://vandewerk.nl/closing-a-chapter/</link>
		<comments>http://vandewerk.nl/closing-a-chapter/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 14:58:10 +0000</pubDate>
		<dc:creator>Bastiaan</dc:creator>
				<category><![CDATA[future trends]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[atoms]]></category>
		<category><![CDATA[bit]]></category>
		<category><![CDATA[bol.com]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[selexyz]]></category>

		<guid isPermaLink="false">http://vandewerk.nl/?p=1900</guid>
		<description><![CDATA[Borders has gone belly up and e-books are outselling soft cover books at Amazon. Online and e-reading aren&#8217;t just denting the brick and mortar book business: they are utterly destroying it. Let me get one thing straight. I love books. &#8230; <a href="http://vandewerk.nl/closing-a-chapter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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