the Creative Business Blog

The Procter & Gamble One Page Memo: Selling an Idea

Bastiaan — Fri, 22 Mar 2013 16:39:50 +0000

Great ideas deserve to get sold. But this doesn’t always happen. Everyday millions of memo’s get rejected, e-mails and invitations go by unnoticed and sales pitches are cut short before the end. Before a sale is made. Why? Sometimes because … Continue reading →

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Take the Leap: Press Send!

Bastiaan — Mon, 14 Jan 2013 13:29:08 +0000

I took a leap. A big one. After almost a decade I decided to leave bransoncompany, the company I helped build from scratch. Below is an e-mail I sent to a few hundred of people in my network. It’s not … Continue reading →

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Innovation: Embrace Failure

Bastiaan — Tue, 10 Jul 2012 09:00:30 +0000

Despite what common sense tells us failure should not be avoided at all costs. Failure should be embraced. Not for failure’s sake, but for the sake of becoming better thinkers, innovators and business leaders. Here’s an interesting experiment. Hand a … Continue reading →

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Seven Rules That Make Innovation Work

Bastiaan — Wed, 04 Jul 2012 14:23:24 +0000

How do you make innovation work? Most of us would agree. Innovation is vital to any business or organization for delivering superior value to customers and establishing or maintaining a lead over the competition. How do you build an innovative company? In … Continue reading →

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Brainboost: Kickstarting a Brainstorm

Bastiaan — Thu, 28 Jun 2012 09:32:33 +0000

How do you get the best results from a brainstorm? How do you get participants to be really creative? How do you maximize their creative firepower? The biggest problem during a creative brainstorm usually is not people not wanting to be creative, … Continue reading →

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5 Ways to Boost Creative Thinking

Bastiaan — Mon, 18 Jun 2012 13:50:16 +0000

Creative thinking is the act of creating new ideas that are meaningful (have value). I think most of us agree that creative thinking is essential for the continued success of any business or organization. Here are five way that will … Continue reading →

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IMPERFECT, I’MPERFECT

Bastiaan — Fri, 18 May 2012 08:55:55 +0000

How do you launch a brand that has already done some very spectacular things? Because of its launch today – and my involvement in it I would like to share a little bit about the Pelliano I’MPERFECT campaign. Pelliano is … Continue reading →

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