vandeWerk – The Creative Business Blog

Bastiaan van de Werk shares ideas and insights about business strategy, marketing, branding, creative thinking and innovation that help you grow and transform your business or organization.

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Winds of Change

Posted on July 13, 2011 by Bastiaan
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Asia Rising Monsoon 560x268 Winds of Change“You really have to read this on that trip of yours,” Leendert Bikker handed me the dutch translation of Robert Kaplan’s Monsoon.
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Posted in future trends | 3 Replies

Joe Pine Masterclass

Posted on April 22, 2011 by Bastiaan
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Joseph Pine 560x268 Joe Pine MasterclassI’m very excited about this: Joe Pine is coming to Rotterdam and we’re giving away all seats for this exclusive masterclass for *free*. Read More →

Posted in business innovation | 3 Replies

The Seven Year Itch

Posted on March 30, 2011 by Bastiaan
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BHAG 560x268 The Seven Year ItchSetting a clear and compelling long term goal will help you align your efforts and energy and ultimately achieve greater long term success.  Read More →

Posted in one-day-strategy-workshop | Leave a reply

Beat the Real Thing?

Posted on March 23, 2011 by Bastiaan
1

Music Innovation 560x268 Beat the Real Thing?When the violins played their first chords I couldn’t help but feel a sense of awe. This year’s Rotterdam Philharmonic Gala performance (Prokofiev and Debussy) was nothing short of breathtaking.
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Posted in future trends | 1 Reply

Who’s Driving Your Business?

Posted on March 14, 2011 by Bastiaan
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Driving You Business 560x268 Whos Driving Your Business?Choosing your primary customer may be the most important management decision you ever make.
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Posted in one-day-strategy-workshop | 5 Replies

What if People Cheat?

Posted on February 14, 2011 by Bastiaan
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Gamification 560x268 What if People Cheat?

A few years ago I was working with a major European research institute. In celebration of their 75th birthday they wanted to raise awareness for research and innovation, their core business. Read More →

Posted in business innovation | Leave a reply

Pick the Right Design

Posted on November 23, 2010 by Bastiaan
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Design Innovation Pick1 560x268 Pick the Right DesignIt’s more than one and a half of a century old.
It’s one of the longest metro systems in the world.
It has one of the highest number of stations.
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Posted in business innovation | Tagged design, engineering, innovation, transportation | 4 Replies

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vandeWerk – the Creative Business Blog

Welcome to the Creative Business Blog, a place where I share my thoughts, ideas about branding, positioning, innovation, creativity and business strategy.

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recent posts

  • IMPERFECT, I’MPERFECT
  • Creative Thinking: in the Box
  • Enter the Multiversity
  • An #iSad Way to Start a Day. RIP Steve Jobs
  • 7 Valuable Tips for Creating Brand Names

Stuff I’m sharing:

Creativity 101
More presentations by vandewerk

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