The Seven Year Itch

Posted on March 30, 2011 by Bastiaan

Setting a clear and compelling long term goal will help you align your efforts and energy and ultimately achieve greater long term success. Read More →

Beat the Real Thing?

Posted on March 23, 2011 by Bastiaan

When the violins played their first chords I couldn’t help but feel a sense of awe. This year’s Rotterdam Philharmonic Gala performance (Prokofiev and Debussy) was nothing short of breathtaking.
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Who’s Driving Your Business?

Posted on March 14, 2011 by Bastiaan

Choosing your primary customer may be the most important management decision you ever make.
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What if People Cheat?

Posted on February 14, 2011 by Bastiaan

A few years ago I was working with a major European research institute. In celebration of their 75^th birthday they wanted to raise awareness for research and innovation, their core business. Read More →

Pick the Right Design

Posted on November 23, 2010 by Bastiaan

It’s more than one and a half of a century old.
It’s one of the longest metro systems in the world.
It has one of the highest number of stations.
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Name Hurricane – Part 3

Posted on November 17, 2010 by Bastiaan

In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate killed brand names. Read More →