In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate killed brand names. Read More
Name Hurricane – Part 3
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@Gem_ Reimerswaal
A few weeks ago three dutch twitter hoaxer caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Read More
Name Hurricane – Part 2
In this post I would like share some useful tools, tricks and tips that will help you put together a great Name Hurricane.
Name Hurricane – Part 1
Getting Your Brand Just Right
What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Read More
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More
One-Day Strategy Workshop
“So I guess we should let him go.” Quick glances were exchanged. After a few seconds two heads nodded slowly in agreement. Read More