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Pick the Right Design

Posted on November 23, 2010 by Bastiaan van de Werk
5
It’s more than one and a half of a century old.
It’s one of the longest metro systems in the world.
It has one of the highest number of stations.
Read More →
Posted in opinions & ideas | Tagged engineering, innovation | 5 Replies

Creating a New Brand Name: Name Hurricane 3

Posted on November 17, 2010 by Bastiaan van de Werk
5

In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate great new brand names. Read More →

Posted in branding & marketing | Tagged brand naming, creative workshop, name hurricane, tools | 5 Replies

@Gem_ Reimerswaal

Posted on October 13, 2010 by Bastiaan van de Werk
1

A few weeks ago three dutch twitter hoaxer  caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Read More →

Posted in opinions & ideas | Tagged ideas, marketing, social media | 1 Reply

Creating a New Brand Name: Name Hurricane 2

Posted on September 14, 2010 by Bastiaan van de Werk
12
Brainstorming for a great new brand name? In this article I am sharing useful tools, tricks and tips that will help you put together a great Name Hurricane.

Read More →

Posted in branding & marketing | Tagged brand naming, creative workshop, name hurricane | 12 Replies

Creating a New Brand Name: Name Hurricane

Posted on September 7, 2010 by Bastiaan van de Werk
7

It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Read More →

Posted in branding & marketing | Tagged brand naming, creative workshop, name hurricane, tools | 7 Replies

Brand Circle: Getting Your Brand Just Right

Posted on September 2, 2010 by Bastiaan van de Werk
2

What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer.  Read More →

Posted in branding & marketing | Tagged branding, marketing, tools | 2 Replies

What’s Your Brand Promise?

Posted on August 24, 2010 by Bastiaan van de Werk
6

A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More →

Posted in branding & marketing | Tagged branding, marketing | 6 Replies

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