“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?
Play Hard: Earn Money
Unless you’ve spent the past years in a cave, there’s a good chance you’ve heard of (or played) World of Warcraft. Continue reading “Play Hard: Earn Money”
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”
Not Supposed to Do That
During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Continue reading “Not Supposed to Do That”
Contagious Creativity
Great ideas are contagious. They jump from person to person and spread. Continue reading “Contagious Creativity”
Great Brand Names: Seeing is Believing
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”
The Best Ideas Ever
Businesses don’t grow on spreadsheets.
Businesses grow on a healthy diet of great ideas. Continue reading “The Best Ideas Ever”