A few weeks ago three dutch twitter hoaxer caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Read More
@Gem_ Reimerswaal
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Tag Archives: marketing
Brand Circle: Getting Your Brand Just Right
What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Read More
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More
#CarglassZuigt
The Value of Inconvenience
“Lose an hour in the morning, and you will spend all day looking for it.” Read More
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More
Not Supposed to Do That
During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Read More