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@Gem_ Reimerswaal

Posted on October 13, 2010 by Bastiaan van de Werk
1

A few weeks ago three dutch twitter hoaxer  caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Read More →

Posted in opinions & ideas | Tagged ideas, marketing, social media | 1 Reply

Brand Circle: Getting Your Brand Just Right

Posted on September 2, 2010 by Bastiaan van de Werk
2

What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer.  Read More →

Posted in branding & marketing | Tagged branding, marketing, tools | 2 Replies

What’s Your Brand Promise?

Posted on August 24, 2010 by Bastiaan van de Werk
6

A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More →

Posted in branding & marketing | Tagged branding, marketing | 6 Replies

#CarglassZuigt

Posted on August 10, 2010 by Bastiaan van de Werk
10

Who would want to be the head of marketing at Carglass right now? Read More →

Posted in branding & marketing | Tagged innovation, marketing | 10 Replies

The Value of Inconvenience

Posted on August 10, 2010 by Bastiaan van de Werk
5

“Lose an hour in the morning, and you will spend all day looking for it.” Read More →

Posted in opinions & ideas | Tagged business, marketing | 5 Replies

WHAT did you just call me?

Posted on July 19, 2010 by Bastiaan van de Werk
7

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More →

Posted in branding & marketing | Tagged brand naming, branding, business, creativity, marketing | 7 Replies

Not Supposed to Do That

Posted on April 26, 2010 by Bastiaan van de Werk
Reply

During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Read More →

Posted in opinions & ideas | Tagged creativity, ideas, innovation, marketing, products | Leave a reply

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recent posts

  • Rotterdam. Make it Happen.
  • A lesson about branding from the Kuro Burger.
  • The Procter & Gamble One Page Memo: Selling an Idea
  • Take the Leap: Press Send!
  • Innovation: Embrace Failure
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