A few weeks ago three dutch twitter hoaxer caused a short-lived stir in the dutch media. First they started hyping the #carglasszuigt (‘Carglass Sucks’) hash-tag on twitter. Continue reading “@Gem_ Reimerswaal”
@Gem_ Reimerswaal
Brand Circle: Getting Your Brand Just Right
What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Continue reading “Brand Circle: Getting Your Brand Just Right”
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Continue reading “What’s Your Brand Promise?”
#CarglassZuigt
Who would want to be the head of marketing at Carglass right now? Continue reading “#CarglassZuigt”
The Value of Inconvenience
“Lose an hour in the morning, and you will spend all day looking for it.” Continue reading “The Value of Inconvenience”
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”
Not Supposed to Do That
During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Continue reading “Not Supposed to Do That”