Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More
This Christmas, for the first time ever, e-books outsold real books at Amazon.com. Read More
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
“Do I look fat in this dress?” There is only one possible answer to that question. Read More
There’s a reason why most people can tell you about Noah or Adam and Eve yet barely remember anything about the exhaustive Biblical genealogies or even the ten commandments. Read More