the Creative Business Blog

creative thinking, branding, marketing and business strategy

Main menu

Skip to primary content
Skip to secondary content
  • creative thinking
  • branding & marketing
  • business & strategy
  • about me
    • opinions & ideas
    • Roos & van de Werk

Tag Archives: marketing

Post navigation

Newer posts →

Great Brand Names: Seeing is Believing

Posted on March 1, 2010 by Bastiaan van de Werk
1

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More →

Posted in branding & marketing | Tagged brand naming, branding, creativity, marketing | 1 Reply

Pirates Kill Music Dead

Posted on January 22, 2010 by Bastiaan van de Werk
Reply

‘Drastic action needs to be taken in order to save the Spanish music industry.” A grave warning by a stern faced Rob Wells (Universal Music Group). Read More →

Posted in opinions & ideas | Tagged innovation, marketing, opinion, technology | Leave a reply

Books going the way of the Dodo?

Posted on December 31, 2009 by Bastiaan van de Werk
3

This Christmas, for the first time ever, e-books outsold real books at Amazon.com.  Read More →

Posted in opinions & ideas | Tagged books, marketing, products, technology | 3 Replies

Message in a Bottle

Posted on December 21, 2009 by Bastiaan van de Werk
Reply

Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Read More →

Posted in branding & marketing | Tagged branding, marketing | Leave a reply

Do I look Fat in this Dress?

Posted on December 10, 2009 by Bastiaan van de Werk
2

“Do I look fat in this dress?” There is only one possible answer to that question. Read More →

Posted in opinions & ideas | Tagged branding, marketing, opinion | 2 Replies

Storytelling

Posted on December 8, 2009 by Bastiaan van de Werk
7

There’s a reason why most people can tell you about Noah or Adam and Eve yet barely remember anything about the exhaustive Biblical genealogies or even the ten commandments. Read More →

Posted in opinions & ideas | Tagged branding, ideas, marketing, storytelling, thinking | 7 Replies

Post navigation

Newer posts →

recent posts

  • Rotterdam. Make it Happen.
  • A lesson about branding from the Kuro Burger.
  • The Procter & Gamble One Page Memo: Selling an Idea
  • Take the Leap: Press Send!
  • Innovation: Embrace Failure
Proudly powered by WordPress