Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More
Great Brand Names: Seeing is Believing
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Tag Archives: marketing
Pirates Kill Music Dead
Books going the way of the Dodo?
This Christmas, for the first time ever, e-books outsold real books at Amazon.com. Read More
Message in a Bottle
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
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Do I look Fat in this Dress?
“Do I look fat in this dress?” There is only one possible answer to that question. Read More
Storytelling
There’s a reason why most people can tell you about Noah or Adam and Eve yet barely remember anything about the exhaustive Biblical genealogies or even the ten commandments. Read More