Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”
This Christmas, for the first time ever, e-books outsold real books at Amazon.com. Continue reading “Books going the way of the Dodo?”
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Continue reading “Message in a Bottle”
“Do I look fat in this dress?” There is only one possible answer to that question. Continue reading “Do I look Fat in this Dress?”
There’s a reason why most people can tell you about Noah or Adam and Eve yet barely remember anything about the exhaustive Biblical genealogies or even the ten commandments. Continue reading “Storytelling”