A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Continue reading “7 Valuable Tips for Creating a Great Brand Name”
Borders has gone belly up and e-books are outselling soft cover books at Amazon. Online and e-reading aren’t just denting the brick and mortar book business: they are utterly destroying it.
Continue reading “Closing a Chapter?”