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&vandeWerk builds and shapes great brands and makes them stand out. Outstanding brands stay true to their core values and purpose yet proudly radiate their ambitions, personality, and brand promise.

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Tag: selexyz

7 Valuable Tips for Creating a Great Brand Name

by Bastiaan van de Werkbranding & marketingPosted on 2 Comments

A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past.