It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Continue reading “Creating a New Brand Name: Name Hurricane”
Creating a New Brand Name: Name Hurricane
Brand Circle: Getting Your Brand Just Right
What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Continue reading “Brand Circle: Getting Your Brand Just Right”
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Continue reading “What’s Your Brand Promise?”
#CarglassZuigt
Who would want to be the head of marketing at Carglass right now? Continue reading “#CarglassZuigt”
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”
Great Brand Names: Seeing is Believing
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”
Message in a Bottle
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Continue reading “Message in a Bottle”