It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Read More
Creating a New Brand Name: Name Hurricane
7
Category Archives: branding & marketing
Brand Circle: Getting Your Brand Just Right
What is your brand all about?
A deceptively simple question that many of us find surprisingly hard to answer. Read More
What’s Your Brand Promise?
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More
#CarglassZuigt
WHAT did you just call me?
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More
Great Brand Names: Seeing is Believing
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More
Message in a Bottle
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Read More