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Category Archives: branding & marketing

What makes a great brand? Creative strategies, models and various other building blocks that will help you build, grow and maintain a great brand.

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Creating a New Brand Name: Name Hurricane

Posted on September 7, 2010 by Bastiaan van de Werk
7

It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Read More →

Posted in branding & marketing | Tagged brand naming, creative workshop, name hurricane, tools | 7 Replies

Brand Circle: Getting Your Brand Just Right

Posted on September 2, 2010 by Bastiaan van de Werk
2

What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer.  Read More →

Posted in branding & marketing | Tagged branding, marketing, tools | 2 Replies

What’s Your Brand Promise?

Posted on August 24, 2010 by Bastiaan van de Werk
6

A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More →

Posted in branding & marketing | Tagged branding, marketing | 6 Replies

#CarglassZuigt

Posted on August 10, 2010 by Bastiaan van de Werk
10

Who would want to be the head of marketing at Carglass right now? Read More →

Posted in branding & marketing | Tagged innovation, marketing | 10 Replies

WHAT did you just call me?

Posted on July 19, 2010 by Bastiaan van de Werk
7

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More →

Posted in branding & marketing | Tagged brand naming, branding, business, creativity, marketing | 7 Replies

Great Brand Names: Seeing is Believing

Posted on March 1, 2010 by Bastiaan van de Werk
1

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More →

Posted in branding & marketing | Tagged brand naming, branding, creativity, marketing | 1 Reply

Message in a Bottle

Posted on December 21, 2009 by Bastiaan van de Werk
Reply

Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Read More →

Posted in branding & marketing | Tagged branding, marketing | Leave a reply

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recent posts

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