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creative thinking, branding, positioning, marketing and business strategy

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Category: branding & marketing

What makes a great brand? Creative strategies, models and various other building blocks that will help you build, grow and maintain a great brand.

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Creating a New Brand Name: Name Hurricane

It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Continue reading “Creating a New Brand Name: Name Hurricane”

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Brand Circle: Getting Your Brand Just Right

What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer.  Continue reading “Brand Circle: Getting Your Brand Just Right”

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What’s Your Brand Promise?

A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Continue reading “What’s Your Brand Promise?”

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#CarglassZuigt

Who would want to be the head of marketing at Carglass right now? Continue reading “#CarglassZuigt”

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WHAT did you just call me?

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”

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Great Brand Names: Seeing is Believing

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”

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Message in a Bottle

Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Continue reading “Message in a Bottle”

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