The Procter & Gamble One Page Memo: Selling an Idea

One Page Memo - Procter & Gamble - Selling Ideas

Great ideas deserve to get sold. But this doesn’t always happen.

Everyday millions of memo’s get rejected, e-mails and invitations go by unnoticed and sales pitches are cut short before the end. Before a sale is made. Why? Sometimes because a proposal is too lengthy, too detailed or because important questions remain unanswered. Many proposals and presentations lack vital components, they lack punch and clarity. In short they lack persuasion. Sounds familiar?

Things don’t have to be that way. That’s why I’m going to share an all time favorite of mine that will help you overcome these hurdles. Continue reading “The Procter & Gamble One Page Memo: Selling an Idea”

A lesson about branding from the Kuro Burger.

Burger King in Japan have recently released a new hamburger. It’s called the Kuro Burger. And that’s big news. Why? Continue reading “A lesson about branding from the Kuro Burger.”

Innovation: Embrace Failure

Despite what common sense tells us failure should not be avoided at all costs. Failure should be embraced. Not for failure’s sake, but for the sake of becoming better thinkers, innovators and business leaders.

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Brainboost: Kickstarting a Brainstorm

How do you get the best results from a brainstorm? How do you get participants to be really creative? How do you maximize their creative firepower?

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5 Ways to Boost Creative Thinking

Creative thinking is the act of creating new ideas that are meaningful (have value). I think most of us agree that creative thinking is essential for the continued success of any business or organization. Here are five way that will help you become a better creative thinker. Continue reading “5 Ways to Boost Creative Thinking”

Creative Thinking: in the Box

“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?

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Seeing What’s Not There: Unexpected Ideas

When we’re walking through the park my nearly three year old has no trouble spotting gnomes, leprechauns or even wolves amongst the trees. He even points them out for me: “There!” Continue reading “Seeing What’s Not There: Unexpected Ideas”