brand naming

Creating a New Brand Name: Name Hurricane 3

In this post I will share some of my favorite techniques to help you explore, associate and discover new words and generate great new brand names. Continue reading “Creating a New Brand Name: Name Hurricane 3”

Creating a New Brand Name: Name Hurricane 2

Brainstorming for a great new brand name? In this article I am sharing useful tools, tricks and tips that will help you put together a great Name Hurricane.

Continue reading “Creating a New Brand Name: Name Hurricane 2”

Creating a New Brand Name: Name Hurricane

It’s self evident: naming your brand or business right is vital. I don’t think I need to tell you why. Continue reading “Creating a New Brand Name: Name Hurricane”

WHAT did you just call me?

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”

Great Brand Names: Seeing is Believing

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”