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7 Valuable Tips for Creating a Great Brand Name

Posted on August 23, 2011 by Bastiaan van de Werk
4

A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Read More →

Posted in branding & marketing | Tagged branding, selexyz | 4 Replies

Brand Circle: Getting Your Brand Just Right

Posted on September 2, 2010 by Bastiaan van de Werk
2

What is your brand all about?

A deceptively simple question that many of us find surprisingly hard to answer.  Read More →

Posted in branding & marketing | Tagged branding, marketing, tools | 2 Replies

What’s Your Brand Promise?

Posted on August 24, 2010 by Bastiaan van de Werk
6

A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More →

Posted in branding & marketing | Tagged branding, marketing | 6 Replies

WHAT did you just call me?

Posted on July 19, 2010 by Bastiaan van de Werk
7

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More →

Posted in branding & marketing | Tagged brand naming, branding, business, creativity, marketing | 7 Replies

Great Brand Names: Seeing is Believing

Posted on March 1, 2010 by Bastiaan van de Werk
1

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More →

Posted in branding & marketing | Tagged brand naming, branding, creativity, marketing | 1 Reply

MacSocialism

Posted on February 22, 2010 by Bastiaan van de Werk
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What’s the first letter of our alphabet that kids learn? Is it the A? Perhaps the first letter of their own name? Both are good guesses. My personal – not very scientific – radar tells me it may be the M. Read More →

Posted in opinions & ideas | Tagged branding, business | Leave a reply

Message in a Bottle

Posted on December 21, 2009 by Bastiaan van de Werk
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Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Read More →

Posted in branding & marketing | Tagged branding, marketing | Leave a reply

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