A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Continue reading “7 Valuable Tips for Creating a Great Brand Name”
A deceptively simple question that many of us find surprisingly hard to answer. Continue reading “Brand Circle: Getting Your Brand Just Right”
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Continue reading “What’s Your Brand Promise?”
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”
What’s the first letter of our alphabet that kids learn? Is it the A? Perhaps the first letter of their own name? Both are good guesses. My personal – not very scientific – radar tells me it may be the M. Continue reading “MacSocialism”
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Continue reading “Message in a Bottle”