A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Read More
A deceptively simple question that many of us find surprisingly hard to answer. Read More
A few weeks ago I had a good talk with Josh, a financial expert at my bank about restructuring my retirement plan. Read More
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More
What’s the first letter of our alphabet that kids learn? Is it the A? Perhaps the first letter of their own name? Both are good guesses. My personal – not very scientific – radar tells me it may be the M. Read More
Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.