“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?
Unless you’ve spent the past years in a cave, there’s a good chance you’ve heard of (or played) World of Warcraft. Read More
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More
During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Read More
Great ideas are contagious. They jump from person to person and spread. Read More
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More
Businesses don’t grow on spreadsheets.
Businesses grow on a healthy diet of great ideas. Read More