“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?
Unless you’ve spent the past years in a cave, there’s a good chance you’ve heard of (or played) World of Warcraft. Continue reading “Play Hard: Earn Money”
Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Continue reading “WHAT did you just call me?”
During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Continue reading “Not Supposed to Do That”
Great ideas are contagious. They jump from person to person and spread. Continue reading “Contagious Creativity”
Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”
Businesses don’t grow on spreadsheets.
Businesses grow on a healthy diet of great ideas. Continue reading “The Best Ideas Ever”
