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Creative Thinking: in the Box

Posted on March 14, 2012 by Bastiaan van de Werk
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“Let’s all try to think a little more out of the box.”
I am pretty sure many of us have heard this cliche in a meeting or two (or two hundred). But should we really be looking out of the box when we are looking for more creative ideas?

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Posted in creative thinking | Tagged creative workshop, creativity, ideas, innovation, thinking | Leave a reply

Play Hard: Earn Money

Posted on July 21, 2010 by Bastiaan van de Werk
1

Unless you’ve spent the past years in a cave, there’s a good chance you’ve heard of (or played) World of Warcraft. Read More →

Posted in opinions & ideas | Tagged business, creativity, innovation, technology | 1 Reply

WHAT did you just call me?

Posted on July 19, 2010 by Bastiaan van de Werk
7

Imagine. Two identical resumes land on your desk. Both from highly qualified people: perfect for the job. You only have one job opening. Whom would you hire: Mark or Muhammad? Read More →

Posted in branding & marketing | Tagged brand naming, branding, business, creativity, marketing | 7 Replies

Not Supposed to Do That

Posted on April 26, 2010 by Bastiaan van de Werk
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During the 50s Noah and Joseph mcVicker ran a factory that produced a whitish goo. Read More →

Posted in opinions & ideas | Tagged creativity, ideas, innovation, marketing, products | Leave a reply

Contagious Creativity

Posted on March 9, 2010 by Bastiaan van de Werk
2

Great ideas are contagious. They jump from person to person and spread. Read More →

Posted in creative thinking | Tagged creativity, ideas, innovation, thinking | 2 Replies

Great Brand Names: Seeing is Believing

Posted on March 1, 2010 by Bastiaan van de Werk
1

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Read More →

Posted in branding & marketing | Tagged brand naming, branding, creativity, marketing | 1 Reply

The Best Ideas Ever

Posted on February 7, 2010 by Bastiaan van de Werk
2

Businesses don’t grow on spreadsheets.
Businesses grow on a healthy diet of great ideas. Read More →

Posted in creative thinking | Tagged business, creativity, ideas, thinking | 2 Replies

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