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Tag: marketing

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Great Brand Names: Seeing is Believing

Clients often ask me to help them come up with a catchy brand name for a new product or business. Creating cathy brand names – or rather crafting great brand names is hard work. Continue reading “Great Brand Names: Seeing is Believing”

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Pirates Kill Music Dead

‘Drastic action needs to be taken in order to save the Spanish music industry.” A grave warning by a stern faced Rob Wells (Universal Music Group). Continue reading “Pirates Kill Music Dead”

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Books going the way of the Dodo?

This Christmas, for the first time ever, e-books outsold real books at Amazon.com.  Continue reading “Books going the way of the Dodo?”

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Message in a Bottle

Water is the stuff of life. Humans, like all other animals, are largely made of it. Despite the fact that three quarters of our planet is H20-covered we just can’t seem get enough of it.
Continue reading “Message in a Bottle”

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Do I look Fat in this Dress?

“Do I look fat in this dress?” There is only one possible answer to that question. Continue reading “Do I look Fat in this Dress?”

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Storytelling

There’s a reason why most people can tell you about Noah or Adam and Eve yet barely remember anything about the exhaustive Biblical genealogies or even the ten commandments. Continue reading “Storytelling”

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