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Tag Archives: selexyz

7 Valuable Tips for Creating a Great Brand Name

Posted on August 23, 2011 by Bastiaan van de Werk
4

A few months ago I’ve shared some tips on how to structure a creative brainstorm to develop good brand names. Here are some of the most valuable lessons I’ve learned from seven assignments I’ve done in the past. Read More →

Posted in branding & marketing | Tagged branding, selexyz | 4 Replies

Closing a Chapter?

Posted on July 20, 2011 by Bastiaan van de Werk
1

Borders has gone belly up and e-books are outselling soft cover books at Amazon. Online and e-reading aren’t just denting the brick and mortar book business: they are utterly destroying it.
Read More →

Posted in opinions & ideas | Tagged books, business, innovation, selexyz | 1 Reply

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