Great ideas deserve to get sold. But this doesn’t always happen.
Everyday millions of memo’s get rejected, e-mails and invitations go by unnoticed and sales pitches are cut short before the end. Before a sale is made. Why? Sometimes because a proposal is too lengthy, too detailed or because important questions remain unanswered. Many proposals and presentations lack vital components, they lack punch and clarity. In short they lack persuasion. Sounds familiar?
Things don’t have to be that way. That’s why I’m going to share an all time favorite of mine that will help you overcome these hurdles. Continue reading “The Procter & Gamble One Page Memo: Selling an Idea”